Various techniques and media can be used to persuade an audience through television advertising. It is important to develop an awareness of how the media works to persuade us as the viewer.
Throughout Term 3, students will be encouraged to plan and produce a television advertisement for a charitable organisation of their choice. Prior to developing a plan, they will analyse at least two existing advertisements, looking at methods they use for persuading viewers as well as various camera shots. As part of their plan, students will develop a storyboard and (in some cases) a script for the advertisement. A selection of applications may be used to assist in the creation of the advertisement.
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